'Systematic' approach Essay Example | Topics and Well Written Essays - 2750 words

'Systematic' approach - Essay Example An organizations success depends on qualities of the employees working in that organization. For achieving the goals of the organization, the organization required right quantity and quality of employees. By understanding the learning need the organization can improve the capabilities of the employees. By providing learning opportunities to the employees helps to achieve personnel and carrier goal and able to increase the employees engagement. This helps to improve the productivity of the organization. Learning â€Å"is acquiring new knowledge behaviors, skills, values, preferences or understanding, and may involve synthesizing different types of information. The ability to learn is possessed by humans, animals and some machines. Progress over time tends to follow learning curves.Human learning may occur as part of education, personal development, or training. It may be goal-oriented and may be aided by motivation. The study of how learning occurs is part of neuropsychology, educational psychology, learning theory, and pedagogy.† (Learning, 2010). An organization’s ability to learn and translate that learning into action is the ultimate competitive advantage. In each and every organization using learning process learning is mainly using for the purpose train the employees it is a continuous process and it is a step by step process it is a systematic approach. Learning is the process by which people select organize or interpret attach meaning to the event happening the environment. Learning and developments involves the continual improvement of companies in the organization. The learning source may including workers ideas, consumers input, research and development (R&D) and best practice sharing and benchmarking. The learning result give more satisfaction and versatile of employees. In each and every organization have there on approaches they must realize that by continuously developing and training their employees

Problem of Drugs Usage in School Research Paper

Problem of Drugs Usage in School - Research Paper Example For a period of 8-9 months every year, children spend their time at school five days every week, around 6-7 hours daily. School therefore gives children the opportunity to be away from their parents/guardians. It also gives the younger children a time where they can try being like the cooler children more and more. This opportunity to appear cooler, more mature and older in older teens’ eyes makes many pre-teens and teens trying and abusing alcohol and drugs. The children also believe that this is a time when their parents/guardians are not watching over their shoulder what these children are up to. Some time ago being at school was concentrate on education but that focus is many a times being directed to the social atmosphere that a child can acquire while at school. Most children, especially teenagers, do not believe when told that they possess all the qualities that the adults they live with see in them. Most do not accept as true the fact that they possess the skills to be anything in life. They may therefore resort to drugs and alcohol abuse in order to do away with many of the expectations and pressures they believe are there – most teens report having the knowledge of how to use drugs during school hours while others report having the knowledge of where they could obtain them. Rather than using bathroom breaks, hall passes, and lunch time for their name sake, some school children spend this time popping a few pills, taking a few drags or having a few drinks. Considering the fact that high school and college life is among the most stressful of all periods in the life of a person, school children maintain that taking away their capability of blowing off steam is even more harmful compared to the drinking-caused activities. School children get pissed off when someone denies them the right to have fun. It is similar to taking some people's purpose in life away. Thinking that this is the only thing that people do is very sad. However, that is what is important to them and they are ready tight for it (Teendrugabuse.us, 3). Reports from the Partnership for a Drug Free America indicate that according to a national study, 73 percent of teens testify that the major reason as to why they use drugs is to deal with school pressure. This is a vast discrepancy with the only 7 percent of parents holding the view that their children may make use of drugs to cope with stress (Selectown.com, 2). Nyhan notes that although signs announcing drug-free zones ma y ring middle schools and high schools a national report revealed that more school children are coming across booze, blunts, pills and other illegal drugs in their playfields, lockers, classrooms and bathrooms. According to a report by the National Center on Addiction and Substance Abuse of Columbia University, the percentage of children who attend middle schools where drugs are used, sold or stored jumped 63% from the year 2002, and rose 39% at high schools. Put differently, 80% percent of high school children said that they witnessed students who were using, possessing, dealing, drunk, or under illegal drugs’ influence. In actual fact people in the modern society do not care about school laws or rules and drug use among students is pretty much common (1-4). The school environment has become a haven for drug dealers to deal and sell drugs to children,

The Mid Valley Megamall Tourism Essay

The Mid Valley Megamall Tourism Essay In the previous chapter, secondary data such as books, journals and online journals are used to conduct the literature review. In this chapter, primary data is collected through the case study. This chapter will cover the research framework consists of research purpose, research method, sampling method, research instrument and information collected from the case study. The analysis of the data is discussed in the next chapter. This case study is conducted for the purpose of investigating the level of customer satisfaction of the local customers towards the performance of a shopping centre. Mid valley megamall is chosen as the subject in case study. The time frame for the whole research is 1 month. RESEARCH FRAMEWORK First of all, the measurement objectives must be specified in order to simplify the research process. Basically, there are four types of customer satisfaction survey which is based on the measurement objectives of the research (Vavra, 2002). Since this research is used to investigate the level of performance of a shopping centre from the customers satisfaction in general, thus, it is known as overall status survey. According to Vavra, overall status survey is emphasized more on the general issues, overall performance, and overall customers satisfaction. (2002) RESEARCH METHOD AND PURPOSE This research is conducted using quantitative research method. From the customer satisfaction survey, the research information collected from the sample is the primary data. The aim of this study is to investigate the level of customers satisfaction in a shopping centre, to identify the actual need of customers through the distribution of questionnaires to the sample and to clarify whether the performance meet the customers expectations. POPULATION AND SAMPLING METHOD Sampling method is a method of choosing a group of peoples from the entire target population in order to obtain the required information. Basically, there are two types of sampling designs: probability and non-probability. This research has adopted non probability sampling technique which is most suitable for a widely dispersed population such as the customers of Mid Valley Megamall. It is impossible to use the probability sampling method for this research due to the difficulty in identifies the target populations as it is too large for research. The sample is selected to estimate the gross results because less cost and time required and the sample is easily obtained while compared with the probability sampling technique. The target populations for this research are the Malaysian customers of Mid Valley Megamall and the sample is limited to adult from 18 to 50 years old. This sample is chosen because these groups of person visit the shopping mall more frequently than other demographic profile. The sample size of 100 customers ranged from 18 to 50 years old is considered as representative of Malaysian customers of Mid Valley Megamall. 3.4 DESIGN OF QUESTIONNAIRE Questionnaire is used as research instrument for this study. The questionnaires are prepared according to the objectives which set up at the beginning. In order to obtain better response from the sample, the questionnaires are designed to be simple and easy to be understood. If the length of the questionnaires is too long, it will affect the rate of response. According to Vavra, there are four types of question can be collected, namely facts, attitudes, prediction behavior and demographics. (2002). Diversified types of question are more interesting for the customers. The questionnaire consists of three sections. The first section is about the demographic profile of the respondent. The objective is to know the respondents background. The second section is about the general information regarding the relationship between the respondents and the shopping mall. Besides, it is used to identify the actual need of the customers. The third section is about the investigation on the level of satisfaction of the customers from the sample chosen towards the location, product performance, staff, building layout, infrastructure and facilities provided in the shopping mall. This section is important in determine whether the shopping mall meet the requirements of the customers. Furthermore, it includes the recommendations from the customers in order to help the shopping mall to enhance their performance in the future. 3.5 SCALE For the questionnaire, every question has its own response options such as open-ended response and close-ended response. Open-ended questions require the opinions of the customers regarding the overall performance of the shopping mall. Close-ended questions are more efficient and quantifiable because it consists of numeric scales which used by the customers to express their feelings in a simple way. The scale is known as Likert Scale. The 5-point numerical scale is adopted which ranging from 1 to 5, 1 represents not satisfied, 2 represents somewhat dissatisfied, 3 represents neither satisfied or dissatisfied, 4 represents somewhat satisfied and 5 represents strongly satisfied. The scale help the respondents to make a clear decision based on their level of satisfaction. 3.6 DISTRIBUTION METHOD Distribution method also known as field method and it defined as the way used by the interviewer to distribute the questionnaires to the sample. The questionnaires in research are distributed to the customers personally at the Mid Valley Megamall and at the same time they return the questionnaires. 3.7 CASE STUDY: MID VALLEY MEGAMALL 3.71 BACKGROUND Mid Valley Megamall is one of the Malaysias largest urban development projects in the world. It was one of the projects inside the Mid Valley City. Mid Valley City desires to be the most modern and integrated mixed-use developments in the world. The construction starts in year 1995. At present, it comprises Mid Valley Megamall, Cititel Hotel, Menara IGB, Boulevard Offices, Boulevard Hotel, Northpoint Mid Valley City, Centrepoint North and South Towers, The Gardens Retail Gallery, The Gardens Hotel, The Gardens Residences and two landmark office towers. IGB Corporation Berhad, a property and investment holding company listed on Bursa Malaysia Securities Berhad is the developer of Mid Valley City while the Mid Valley Megamall is owned and operated by Kris Assets Holdings Berhad, a listed IGB subsidiary company. A two dimension master plan of Mid Valley City is enclosed in appendix. 3.72 DESCRIPTIONS OF MID VALLEY MEGAMALL Mid Valley Megamall is selected for the case study. Mid Valley Megamall is launched in year 1995 and it was opened in November 1999. Mid Valley Megamall is a complex consists of a shopping mall, an office tower block, 30 signature offices and two hotels. It is the first shopping mall comprises four successful anchor tenants, namely Jaya Jusco, Metrojaya, Carrefour and Golden Screen Cinemas. Besides, it comprises 13 junior and mini anchors and 403 specialty shops. Mid Valley Megamall has a gross floor area of 4.5 million square feet and net lettable area exceeds 1.7 million square feet. Mid Valley City is planned and developed as a City in a CityMid Valley Megamall is a key part of Mid Valley City. It was awarded the Best Shopping Complex Award 2000 by Tourism Malaysia and Best Retail Development Award 2001 by FIABCI Malaysia (International Real Estate Federation). Mid Valley Megamall is a good choice for the local residents and foreign tourists. Jusco is the Malaysias shopping retailing chain and supermarkets Carrefour is the largest hypermarket chain in the world in terms of size and the second largest retail group in the world in terms of revenue and third largest in terms of profit. It occupies one floor of Mid Valley Megamall. It provides a wide range of products, from fresh farm products, colourful seafood to household brands. Metrojaya occupied three floors of Mid Valley Megamall and offers wide range of local and international quality products which cater the need of medium and high income groups. Golden Screen Cinemas is the Malaysias largest chain of cinema which offers 18 screens and provides 2899 comfortable seats and spacious leg room. GSC not only brings you the best blockbuster, but also the international screening. Figure: Four Anchor Tenants of Mid Valley Megamall 3.73 MISSION AND VISION Mid Valley Megamall is aimed to fulfilling everyones needs. In order to achieve the mission, the highly energetic and talented professionals are appointed in departments. In fact, Mid Valley Megamall emphasizes on their service standard and it wishes to create a modern and stylish shopping paradise for their customers. As long as the customers are in the Mid Valley Megamall, they will make sure everyone enjoy the services and products provided. Besides, Mid Valley Megamall aims to maintain the growth of the shopping mall in the competitive retail industry. 3.74 FACTORS INFLUENCE THE CUSTOMER SATISFACTION LOCATION AND ACCESSIBILITY Mid Valley Megamall is strategically located between Kuala Lumpur Central Business District and Petaling Jaya. It is located in a convenient location that can be easily accessible from all corners on the Klang Valley. Besides it is surrounded by Petaling Jaya, Bangsar and Damansara. There is a KTM Komuter train-stop and a LRT Station nearby while taxis are available at the entrances of Centre, North and South Courts. The KTM commuter station can be accessed through a covered pedestrian bridge to the Megamall. Its believed to bring an average of 10,000 passengers each day. The station is disable-friendly, and facilities comprise toilets, lifts, covered platforms, ticket and information counters and ticket vending machines. Furthermore, Mid Valley has offers free complimentary shutter bus services (Trinton Bus) at an interval of 30 minutes to 1 hour that travel between Bangsar LRT Station and Mid Valley South Court. Other option of transportation is the public transport available, the detail information about public transport is shown in figure. Figure: The KTM Route (Source: Mid Valley Megamall official website) Monday-Thursday Friday-Sunday Services available at every 30* minutes intervals *Subject to traffic conditions Form Bangsar LRT Station First Departure: 8.05 am Last Departure: 10.40pm From Mid Valley Megamall First Departure: 8.10am Last Departure: 10.45pm Form Bangsar LRT Station First Departure: 8.05 am Last Departure: 10.40pm From Mid Valley Megamall First Departure: 8.10am Last Departure: 10.55pm No shuttle services between these time 10.55am 11.25am 3.10pm 4.10pm 7.30pm 8.00pm No shuttle bus services between there times 10.55am 11.25am 2.45pm 3.45pm 7.15pm 7.45pm Figure: Bus Schedule for Shutter Bus (Source: Mid Valley Megamall official website) Bus No Bus Route Frequency Bus Stop Location T631 University LRT Station Mid Valley Megamall University LRT Station 20 30 min North Court U66 Klang Bus Stand KL Sentral Brickfields Mid Valley Megamall Taman Medan 15 20 min North Court South Court U84 Klang Bus Stand KL Sentral Bangsar LRT Station Mid Valley Megamall Kelana Jaya 15 20 min North Court South Court U85 Klang Bus Stand KL Sentral Bangsar LRT Station Mid Valley Megamall SS2 Seapark 15 20 min North Court South Court U87 Klang Bus Stand KL Sentral Bangsar LRT Station Mid Valley Megamall Bangsar Park 15 20 min North Court South Court Figure: General Bus Services (Source: Mid Valley Megamall official website.) Mid Valley Megamall can be accessed through five major highways and two railway lines. In the future, the improvement of road and public transportation will be done. It includes a designated monorail station, a link bridge to the Putra LRT Station and the upgrading of internal traffic flow. Being located in between Kuala Lumpur and Petaling Jaya, an amount of RM250 million was invested in constructing a flyover and enhance the network of road for the purpose to connect the Federal Highway and all the major catchment and residential suburbs or businesses premises within Klang Valley to Mid Valley Megamall. The location plan is enclosed in appendix X. Meanwhile, the location of the department stores is also very important for the convenient of the customers. INFRASTRUCTURES AND FACILITIES Mid Valley consists of four entrances located at the direction of east, south, north and west respectively. Information Counters are available in Centre, North and South Court at ground floor. They are willing to assist those customers by showing a helpful attitude. In terms of car parking, Mid Valley is provided 4000 car parks in order to cater the need of high crowd during peak hours. Effective from 5 May 2008, the basement car parks of Mid Valley Megamall The Gardens Mall were separated where the car parks for Mid Valley Megamall are zones A and C. The exact location of the parking area is shown in the plan enclosed in appendix. Figure: New Car Park Rates effective 26 March 2007 until the present. (Source: Mid Valley Megamall official website.) Besides, Mid Valley Megamall also provides washrooms and baby changing facilities. The washrooms provided for the benefit of all the customers while the baby changing facilities are provided for the benefit of a mother. In addition, Mid Valley Megamall is comprises five lifts which enable the customers to travel from floor to floor. Escalators also available at East, South and North Court and there are two travelators that connecting the lower ground floor with basement which is very convenient for the customers. A proper floor plan is enclosed in appendix for further clarification of the exact location for the facilities and infrastructures. PRODUCTS AND SERVICES Mid Valley consists of five floors where each floor is specifying for certain products and services. Lower ground floor is for daily essentials such as hypermarket, supermarket, pharmacies and money-changers. Besides, this floor is providing a numerous fast food outlet and local delights. Ground floor is mainly for the adults which include the apparel, footwear, accessories, beauty care, health care, bookstore and others essential items that fulfill the desires of an adult. First floor is the paradise for a kid, which include the fashion for kids, beauty and hair saloons for the adults. Second floor is specialized for those who wish to decorate their house. Besides, IT Centre is also available in this floor to cater the need of young generation in the ever changing technology of the world. Third floor is for entertainment such as Golden Screen Cinemas, Mid Valley Exhibition Centre, Pets Wonderland, Cosmic Bowl, Megakidz and a food court. Besides the products, the proper display area also being taken into consideration in order to be easily accessible by the customer. Mid valley is able to stimulate customers to spend more time and money in Mid Valley through the visual display merchandising. The store directory: Anchors Accessories Apparel Discounters Entertainment Exhibition/ Property Showroom Food and Beverage Health/ Personal Care Houseware and Furnishings Information Technology Jewellery Leisure Luggage Shoes and Bags Sporting Goods and Apparel Sundry and Services Tailoring Textile Watches and Pens Mid Valley Megamall also provides certain services for the convenience of the customers. The services provided: ATMs Banks Cobbler Laundrette Money Changers Post Office Alteration Shop Clinic Dentist Locksmith Newstands Print Shop STAFF In addition, Mid Valley Megamall is continually investing in a comprehensive staff training and skills development programme which aimed at improving both the soft and hard skills of the staff and enable them to perform their responsibilities in a right manner. The quality and attitude of the staffs will be indirectly affecting the level of customer satisfaction towards Mid Valley Megamall. The important qualities of the staffs are friendliness, helpfulness, communication skill and responsiveness. BUILDING LAYOUT Challenge of the management team of Mid Valley Megamall is to ensure the customers willing to visit Mid Valley Megamall repeatedly. Mid Valley Megamall is a customer-centric shopping centre which offers best and wide range of services. It is operated by an experienced team of industry experts to ensure the innovative marketing and leasing initiatives. Besides, Mid Valley Megamall was invested over millions in comprehensive store renovation and upgrading activities in order to improve and enhance the malls environment. In terms of marketing, Mid Valley Megamall has planned the promotion aggressively with the mission to provide the delightful shopping experience to the shoppers. In order to bring excitement and hour of enjoyment to the shoppers, visual merchandising are used in creating a unique atmosphere for the public and enhance the competitiveness of Mid Valley Megamall. The marketing and promotional activities are supported by themed and strong-concept in-house events throughout the mall such as Mid Valley Megamall Fashion Week 2009 which introduce the hottest spring or summer collections through the fabulous design and chic runway shows. This show is designated for the fashion lover. During different festivals such as Hari Raya, Chinese New Year, Merry Christmas celebration, Mid Valley Megamall will decorate the centre court into atmosphere with unique and attractive theme. Mid Valley Megamall was the only shopping mall in Asia that achieved international recognition in MAXI Awards ceremony held in Hollywood last year. This award is organized by International Council of Shopping Centres. For the Hari Raya celebration 2008, Mid Valley Megamall themed as Cherish The Good Old Days in a Brand New Way that create a harmony atmosphere. This unique theme help Mid Valley Megamall won in the Visual Merchandising category of the MAXI Award. 3.5 SUMMARY This chapter has discussed about the research process which include the research framework, research method and purpose, population of questionnaire, the scale for the questions and distributing method. A case study in Mid Valley Megamall has been discussed in this chapter; it includes the background, description, mission and vision of Mid Valley Megamall. Furthermore, the factors that influences the customer satisfaction being discussed for the case study of Mid Valley Megamall. The factors are location and accessibility, infrastructure and facilities, product and services, staff and building layout.

The Influence of Jean Jacques Rousseau Essay -- essays research papers

Eighteenth-century philosopher Jean-Jacques Rousseau influenced many French revolutionaries with his ideas. In the time of the Enlightenment, people believed that humankind could progress and improve through the use of reason and science. One of them was French artist Jacques-Louis David, who was official artist to the French revolution (p158, Blk 3). Just as Rousseau had used his publications to reflect on his ideas, David had used art as a media to reflect the ideas and values of the society in the eighteenth century. In this essay, we will be examining the influence of Rousseau’s views on the relationship between the state and the individual in David’s painting â€Å"The Oath of the Horatii†. Rousseau’s publication, The Social Contract, states that â€Å"Man is born free, and everywhere he is in chains†. His belief is that everyone is equal and nobody has authority over anyone else. This was the source of the revolutionaries’ ideas (p96 Blk 3). In order to be free while ‘living in society’, Rousseau’s solution is that the individual adopts the general will. This view is also reflected in David’s painting â€Å"The Oath of the Horatii†. David’s Neoclassical style was austere and reflected on reason and the clear moral principles of Rousseau’s ideas. â€Å"The Oath of the Horatii† depicts the presenting of arms from Horatius to his sons. This demonstrates an act of patriotism as one of the brothers and the sister was related by marriage to the enemy Curiatii. He draws on the classical story by the ancient historian Livy, to reflect patriotism and selflessness. The story would have been familiar to the educated contemporaries of David, and this kind of knowledge was important to the Enlightenment (p166, Blk 3). The particular point where the brothers choose between the country and their personal desires deliberately sets people thinking about the message of patriotism. It is a representation of a kind of patriotic heroism or duty in which the best interests of society are put before those of the individual (p177, Blk 3). The brothers in choosing to go into battle, has chosen political duty over fa mily allegiance. This reflects Rousseau’s views that the individual puts aside their particular wills and adopts the general will in the interest of the state. The act of selflessness reflects Rousseau’s views of the general will. According to Rousseau, the general will is that wh... ...look on the women. This reflects Rousseau’s view that women should be passive and weak, while men should be active and strong (p96, Blk 3). David’s use of clear bold lines and the austere background seems to reflect simplicity. There is a minimum of distraction in the painting. David even removed the bases on the columns for greater simplicity (TV12). This reflects frugality in an age where luxury is being frowned upon (p.174, Blk 3). Rousseau also believes that it is wrong when people are driven by their own desires. From examining The Oath of the Horatii, it is clear that an art piece can be shaped by the ideas and values of the society and Rousseau’s views had a significant influence in the painting. Rousseau expressed his views in his publications and David had used art as a vehicle for expressing his views in visual form. No of words : 1199 Biliography Open University. Block 3: History, Classicism and Revolution. Milton Keynes: OU Press 1997 An Introduction to the Humanities. Resource Book 2. Milton Keynes: OU Press, 1997 An Introduction to the Humanities. Illustration Book TV12 – Art: A Question of Style The Open University CD5 – AC2334 Part 2 The Open University

Bay of Pigs Invasion

The invasion at the Bay of Pigs is an event that played a significant role in histories of both the United States and Cuba. It was a United States-supported attack on the regime of Cuban leader Fidel Castro, in an attempt to stop communism. The attempt proved futile; many lives were lost for an objective that was not achieved. The invasion therefore served as a lesson in American politics. Since the Second World War ended, the United States was convinced that communism was a major problem (Sierra 2). Americans believed that communism was a major threat.When Fidel Castro arrived in the United States for the American Society of Newspaper Editors in April 1959, Vice President Richard Nixon was already determined to oppose his rule (Sierra 3). Earlier that year, the Cuban revolution occurred, and President Dwight Eisenhower realized the social implications of the said revolution (Sierra 2; â€Å"Wars†). The Central Intelligence Agency (CIA) had formulated a plan against Castro, wh ich Eisenhower approved on March 17, 1960 (â€Å"Bay†; Sierra 3). The relationship between the United States and Cuba began to break down; the diplomatic ties between the two nations were officially cut by the U.S. government on January 3, 1961 (â€Å"Bay†; Sierra 2). Seventeen days after the Eisenhower administration ended their relations with Cuba, former Senator John F. Kennedy assumed his post in the oval office as President (Sierra 2). Before being elected as President, with the given political climate, Kennedy knew that the only way he could win the presidency was to champion anti-communism. He then became fixated with Castro. The moment he became president, he had already promised Cuban exiles that he would fervently fight communism and support any effort to topple the Castro regime (Sierra 3).The invasion was planned in such a way that Cuban exiles would overthrow the Castro administration without exposing how involved the United States was to the operation (â €Å"Bay†). There had already been speculation that the officials of the United States had been planning to attack Cuba, but this was responded to with denials (Sierra 2). However, Raul Roa, the prime minister of Cuba, confirmed that Cuban exiles were being recruited, trained and paid for their contribution in the possible attack (Sierra 3). The initial plan of attack was to land in Trinidad City in the day (Sierra 3).However, this plan had two disadvantages. First, the city was located close to the Escambray Mountains; this would be an ideal place wherein Castro's troops would retreat into after the attack. Second, Kennedy realized that this would reveal to the public the involvement of the United States in the attack. The plan was then changed; instead, the landing would be at the Bay of Pigs, which was to occur at night. The bay presented a possible air-strip located on the beach wherein the bombing raids could be managed.After the area was secured, Cuban government created by the CIA would be established; its legitimacy would immediately acknowledged by the U. S. government. The installed government would then ask for military assistance, and there would be an â€Å"intervention† (Sierra 3). In a press conference five days prior to the attack, Kennedy claimed that the United States military would not interfere with the Cuban situation. He stated that it was a struggle amongst the Cubans, not a battle between the U. S. and Cuba (Sierra 3). On April 15th, B-26 planes simultaneously bombed four airfields in Cuba (Sierra 4).These bomber planes were transformed to look like Cuban planes operated by Cuban exiles. A few days before the actual attack was launched, people from the CIA arrived in Cuba to assist the invaders. They were tasked to commit terrorist attacks like bombing bridges; it is because by doing so, it would appear that the Cuban citizens were involved in the attack. However, the truth was soon unveiled. The difference between the nose s of a Cuban and an American plane gave it away. The former was made of Plexiglas, while the latter was opaque.Meanwhile, the forces arrived on April 16th; six battalions which consisted of 1,500 men arrived on the bay (Sierra 4). While the invasion was proceeding, the leader of the Soviet Union Nikita Khrushchev sent a letter to Kennedy (Sierra 4). The letter stated that everyone already knew about the U. S. involvement in the invasion, and that Russia would not hesitate to aid Cuba in defending itself from invaders. This prompted Kennedy to stop the air strikes (â€Å"Bay†). However, the attack on land continued; the exiles wanted to proceed to Havana in hopes of getting support from the locals.The invaders failed to reach their destination, as Castro's troops stopped them. It was on April 19th when the fighting was halted, but many people had already been killed while others have been captured. Later on, the exiles were free on ransom by the Cuban government (â€Å"Bayâ⠂¬ ). The invasion was a failure; it caused great embarrassment to Kennedy and the U. S. government (â€Å"Bay†). The failure was attributed to insufficient and erroneous planning and execution. There was lack of preparation, while the intelligence gathered was not sufficient to guarantee the success of the invasion.That is the reason why Kennedy fired several CIA officials (Sierra 6). In addition, information about the impending attack also allowed Castro and his troops to prepare. Despite the numerous setbacks, Kennedy pushed through with the attack hoping that the citizens of Cuba would support it. They never did (â€Å"Bay†). The invasion at the Bay of Pigs was intended to crush communism by overthrowing Fidel Castro. The invasion was an attempt of the United States to attack Cuba under the guise of a local political dilemma. The invasion failed, resulting in the loss of lives and the humiliation of the Free World.The event has indeed proved that a noble intention does not guarantee success. Works Cited â€Å"Bay of Pigs Invasion†. Microsoft Encarta Online Encyclopedia. 2008. Microsoft Corporation. 11 June 2008 . Sierra, Jerry A. â€Å"Invasion at Bay of Pigs. † History of Cuba. 30 July 2007. 11 June 2008 . â€Å"Wars and Battles: Bay of Pigs Invasion. † U-S-history. com. 12 June 2008 .

Swot for Marriott Copenhagen

Internal/ External: SWOT analysis Strength * Famous brand of Marriott hotel chain in 67 countries,focus on B2C and B2B market * Staff(130 full-time employees) and staffs turnover is only 5%- high retention level, but during summer time number of employees increases (full-time and part-time) * Advantage of location according to the centre of Copenhagen and water view * Discounts packages for customers (family discounts, free transportation before/ after cruise) and the points system * Company’s culture is orientated to the statement â€Å"How Marriott never forgets a guest. – high attention to the customer* Core product is experience for customers and also additional services * Green key hotel and Environmental Committee * A lot of rooms (383) and 11 conference rooms, which are big in European standards; * Mergers with Tivoli and transportation company Weaknesses * Customer satisfaction: 81. 2 % in 2009, 18. 8% of customers can influence negatively on reputation, becaus e of mouth-to-ear information distribution * High prices in 5* hotel (food and beverage, rooms), extra expenses (Wi-Fi); Opportunities To have more facilities: like swimming pool or water center, boat trips * Eco- food will support the idea of the â€Å"environmental fight† Threats * Monopolistic competition, 65 competitors: 3-5 star hotels in Copenhagen; * Financial situation: crisis, inflation influences on customer decisions[ 1 ]. http://marketingteacher. com/Lessons/lesson_swot. htm[ 2 ]. http://www. marriott. com/corporateinfo/glance. mi[ 3 ]. Asking receptionist[ 4 ]. http://www. marriott. com/hotels/hotel-deals/cphdk-copenhagen-marriott-hotel/? offerInfo=364544[ 5 ]. http://www. marriott. com/search/redeemRewardsPoints. mi[ 6 ]. http://www. dengroennenoegle. dk/English/Cases. aspx[ 7 ]. http://www. dengroennenoegle. dk/English/Cases. aspx[ 8 ]. http://www. marriott. com/hotels/hotel-rooms/cphdk-copenhagen-marriott-hotel/[ 9 ]. http://www. marriottdevelopment. com/index . html#brands/mhr/ performance